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Human(X) Releases “Pa’ La Cultura” Music Video & Announces Exclusive Partnership with Facebook

by Natasha Melina

Human(X) is the multimedia charity initiative that was created by record label, NEON16, Tommy Mottola, and MITH Media. They aim to spread humanitarian messages and generate revenue in order to support different humanitarian causes. 

 

Earlier this summer, the new initiative released their debut single “Pa’ La Cultura” which was produced by Grammy award winning DJ and producer, David Guetta. The song features voices from all over the world including Thalia, Manuel Turizo, De La Ghetto, Sofia Reyes, Abraham Mateo, Zion y Lennox, Maejor, & Lalo Ebratt

Yesterday (September 15th), Human(X) announced that they would be partnering up with Facebook for the launch of their “Pa’ La Cultura Day.” The Facebook partnership is providing the opportunity to fans everywhere to interact with their favorite artists through Facebook Lives, use exclusive Instagram effects, create reels, and even stream playlists! 

Pa La Cultura Day – Live Stream

Sebastian Villalobos y los artistas de Human X presentan el video oficial de Pa' La Cultura

Posted by Human X on Tuesday, September 15, 2020

 

The new and exclusive partnership also allowed fans to enjoy the premiere of the official music video of “Pa’ La Cultura” where so many different artists from different countries showcase their country’s beautiful flags proving that music unites all people no matter what country or cultural background they come from. Joining the roster of incredible talents standing up to promote Human(X)’s positive humanitarian efforts is famous Colombian influencer, Sebas who has joined the team as a spokesperson to continue spreading positive and uplifting messages that stand for all humans. Sebas has already began making a huge impact with the initiative by having posted a video of him distributing food and beverages to those in need which kicked off the #BeHumanChallenge across social media platforms so that fans will be more inclined to do good themselves. 

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