Almost Famous - The Newest Sound In Latin Pop
The Puerto Rican duo Doble Jota and Joe Sex are introducing us to their version of Latin Pop. Natives of Puerto Rico but bred in Brooklyn, they are ready to break through with a new style and sound. Their love for the snares and kicks combined with that reggaeton sound is the recipe behind Doble Jota and Joe Sex’ chemistry. They want to know, are you ready for that “Dulce”?
So what do I call u guys?
We are simply Doble Jota and Joe Sex.
I listened to a couple of your tracks. It’s a
little different.
Doble Jota: Yea we are taking a different
route. We decided to take it to a different
level.
Joe Sex: We are actually getting better recognition
by giving people something new to
listen to.
DJ: Yea, from what we noticed, people are
enjoying it more than reggaeton. It still is
Latin but we call it Latin Pop.
What is Latin Pop?
JS: Remember when Timbaland was doing nothing but hip hop? He looked at pop and
found something that he can work with and
it somehow worked. Not that reggaeton is
dead but it is dying. We’re trying to combine
the reggaeton with pop. We’re trying to revive
it. Something fresh to listen to.
DJ: The radio is already spinning our song “Dulce”. The mainsteam is obviously feeling
it. We noticed a change when we changed
up our genre.
How did you feel when you heard your
song on the radio?
DJ: Shout out to DJ Camilo because he was
the one that premiered it on his radio show.
He mixed it with a Timbaland song so people
would notice what we were really trying
to do with our music.
How do you feel about music now?
JS: Music is good but you just have to bring
something new to the table. People need
something to keep their attention. It’s hard
to sell records nowadays.
How would you describe each other?
DJ: Joe is quiet. He puts the music down and
that’s how he speaks. He speaks through his
music.
JS: He is the total opposite of me! He’s loud.
And when he gets an idea, he’s excited
about putting it down there and then. He’s
usually the one that handles the public. I’m
more in the studio.
DJ: But in the end it only works when we get
our work together.
JS: We are brothers. There’s no better chemistry
than when working with family.
Are you expanding to other fields of the
entertainment?
JS: It’s always good to market your image so
we’ve been modeling already.
DJ: We don’t like staying on the same page.
We’ve done ad campaigns for Coogi and
other urban clothing lines. We’ve been getting
mad love and recognition.
You guys are very humble.
DJ: Yea. We keep our cool. We like the love
people are giving us. They’re very accepting
of the moves we make. We think that Latin
music should be for everyone.
JS: That’s why we started out with the English
market. We wanted the challenge of getting
them to love us. We know we can sell
the reggaeton music but we want to sell it
to people in a way that its understood and
not just sang along to because it’s the new
song.
ULM Podcast