Play MPE Simplifies Music Promotion for Artists and Music Executives Everywhere

by Natasha Melina

For many music industry professionals, Play MPE® is synonymous with music promotion and discovery. While major labels and top promoters routinely utilize the platform to get new and pre-released content to tastemakers around the world, artists don’t have to be signed to a major label to get their music to decision-makers – indies can use it too.


For record labels, artists, and promoters wanting to expand across the Latin market, Play MPE’s music promotion campaign creation and distribution application, Caster, can be very powerful. In addition to servicing to the US and Puerto Rican Latin markets, as of press time, the platform currently services 19 Latin American countries including Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Turks, and Caicos Islands, Uruguay, and Venezuela. It is common knowledge that the Latin music market is massively influential and continues to grow worldwide – with Play MPE, Latin artists can also get their music to tastemakers in over 100 countries. What’s more, the platform supports multiple languages, making it even easier.



This is great news for labels and artists wanting more exposure in other territories, and for tastemakers looking to discover more music within their own market and beyond. Decision-makers such as radio programmers, music supervisors, curators, and media can gain access to promoted content from record labels, artists and more, in Play MPE’s Player.


We all know that these days there are countless methods to move music around the world but busy music industry professionals don’t have time to sift through it all, nor do they want to have to chase anything down that may be missing from a promotional campaign. With Player, influencers know that everything they need to get a song on the radio or in a movie montage will be right there, at their fingertips.

Play MPE understands the music industry and their team reflects this by securing industry vets such as Carlos Perez who joined on as an Executive of Music Industry Relations. Perez brings with him extensive experience in promotions. He began his career with EMI Latin Music fostering the label’s budding stars including Jon Secada, Selena, Thalia, and Paulina Rubio. He was with EMO Latin Music for six years before moving on to serve an 11-year tenure at Sony Music Latin, a division of Sony Music Entertainment, where he presided as the Vice President of Promotion & Marketing.  During these years Carlos developed, nurtured, and became the architect behind the success of such global Tropical acts as Marc Anthony, Gilberto Santa Rosa, Elvis Crespo, Jorge Celedón, Grupo Niche; as well as rejuvenating the career of the iconic Celia Cruz. So he has a deep understanding of the market and Play MPE’s clients’ needs.




“At Play MPE we have been growing and developing our Latin recipients throughout the different Spanish speaking markets world wide. Now our Latin recipients have more choices for the different formats within the Anglo and Latin music genres. At the same time, they have greater access to vital information such as social media links for artists, videos, press releases, biographies, metadata, and a superior quality of sounds downloads in Waveform Audio File. Latin-genre user no longer have to search far and wide to have their promotional assets successfully delivered. Play MPE Player provides recipients with a one-stop location that services their needs with great quality and all the content information they need.”


Carlos Perez (Executive of Music Industry Relations at Play MPE)

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